SUNNYVALE,
CALIFORNIA -- March 11, 2005 -- OilFresh Company
today announced the U.S. market introduction of
the OilFresh 1000, a catalytic anti-oxidant device
for use in restaurant deep-frying machines. Powered
by nanotechnology, the OilFresh 1000 not only keeps
frying oil fresh significantly longer, but also
allows restaurants the flexibility of switching
to more healthful vegetable oils. Unlike other products
that simply filter out unwanted oxidation byproducts,
OilFresh actually prevents them from forming in
the first place. The result is better taste, crisper
deep-fried foods, better consistency of product,
lower costs and greater profits, and substantial
benefits to health and the environment.
Usually,
when cooking oil is exposed to heat in a deep-fryer,observes
Sonny Oh, founder and CEO of OilFresh, it immediately
starts to deteriorate. Without a product like OilFresh,
the smaller molecules of fresh, fine oil react with
oxygen and begin to polymerize -- to lump together
-- which makes the oil more viscous, as well as
rancid and foul-smelling. The oil also loses heat
conductivity, which does even more damage to the
flavor and texture of the food being fried. OilFresh
is the solution to all these problems and more.
Simple
to use, yet highly sophisticated in its engineering
and design, OilFresh is poised to revolutionize
America's approach to deep-frying. It is not an
additive, not a chemical, not a stabilizer or a
filtration system, but an entirely new, patented,
technological innovation. OilFresh is authorized
by the USFDA and completely safe to use. A flat,
semi-permanent, vertical insert, made of an advanced
nanoceramic material, OilFresh fits most brands
of deep-fryers now in standard use, including Dean,
Frymaster, Pitco, Imperial, American Range and many
more. The OilFresh Company will also custom-design
products to suit a manufacturers specific needs,
such as its special model for Winston Industries
Collectramatic pressure fryers.
The
concept behind OilFresh is based on the leading-edge
science of nanotechnology, in which, as Sonny Oh
describes it, ¡°surface areas are increased
exponentially by reducing the surface particle size
to the nano-level -- about 1/100,000th the width
of a human hair -- which greatly enhances the material's
physical and chemical properties.¡±
Used in a deep-fryer, the OilFresh1000 acts as a
catalyst. Despite its relatively small size, it
exposes a huge surface area to the oil -- diverting
oxygen away from the oil and preventing the oil
from clumping. It also allows for a shorter frying
time, with less oil remaining in the food.
Satisfied
customers are already reaping the rewards of OilFresh,
and praising its effectiveness and versatility.°With
the OilFresh device installed in our fryer, we have
been able to save as much as 10 gallons of oil from
our fryer every week,¡± notes Serge
Karanov, president of Jeffrey's Hamburgers restaurant
in San Mateo, CA. "This gives us substantial
savings. Also, the quality of our fries used to
decline gradually the longer we used the same oil.
But now, our fries stay uniformly crispy, and taste
better, even when the oil has been in use for a
couple of days. We know our customers are better
served ".
Steve
Fujii, owner of three Japanese restaurants, including
the critically acclaimed Ebisu Sushi in San Francisco,
adds, "Our oil sales rep noticed that we''d
had a sudden drop in oil consumption from an average
of 15 cans down to only 7 cans a week, and with
great concern, he asked me if our business wasn'tt
doing well. I was happy to tell him that it was
quite the opposite -- our oil lasts longer now,
so we simply don't need to replace it as often.
We are totally satisfied with the outstanding performance
of OilFresh ".
OilFresh
1000, reasonably priced at $299.99, can pay for
itself many times over. Looking beyond economic
factors to health concerns, OilFresh offers benefits
that have never before been possible. With current
medical research warning of the dangers of trans-fat
products, OilFresh allows restaurants to switch
from hydrogenated and partially hydrogenated products
to safer vegetable oils. "Restaurants can now
provide healthier fries, while they lower their
total oil cost,¡± notes Kirk Scarborough,
CEO of California Rice Oil Company, whose product,
a pure and healthful alternative, is well suited
to the OilFresh device. "We are delighted to
see this kind of product becoming available on the
market -- and we hope to see a ®Trans-Fat-Free
world sooner! ".
The OilFresh device,
with its sleek, flat stainless-steel case enclosing
nanoceramic catalytic inserts, is easy to install
-- just hang it in the deep-fryer under the grill
rack -- and easy to maintain. It can remain in the
deep-fryer between uses, and it cleans by simply
boiling in water two or three times a month. (The
OilFresh Company will also recondition units to
as-new on request.) OilFresh is ideal for small
family restaurants, large fast-food franchises such
as McDonald's, Burger King and Kentucky Fried Chicken,
and everything in between. It is well suited for
American mainstays such as French fries and fried
chicken, and also meets the needs of Asian-style
restaurants -- for deep-frying everything from Chinese
eggrolls to Japanese tempura. Moreover, OilFresh
reduces off-odors so well that a cook can switch
back and forth from seafood to vegetables to meats
without carryover flavors.
¡°We
are very excited about the potential of OilFresh,"
concludes Sonny Oh, whose technological vision has
allowed him to achieve his socially responsible
goals, "and our company takes great pride in
the contribution that our products can make. We
are helping restaurants succeed financially, while
helping to promote better health overall. Because
our OilFresh device refines and reconditions oil
so well, far less waste oil -- especially the thick
residues from large-scale commercial fryers -- is
discarded into the environment ".
About Us: The OilFresh Companys flagship product,
the OilFresh1000, is available throughout the United
States, and comes with a 2-year limited warranty.
Located in Sunnyvale, California, with partners
in the U.S.A. and Japan, OilFresh Company is a division
of North Marketing, Inc. For more information about
OilFresh, call 408-744-9575 or visit www.oilfresh.com.
Contact Info: Sonny
Oh: 408-744-9575 or sonnyoh@oilfresh.com
Website: http://www.oilfresh.com
Bus E-Mail: sales@oilfresh.com
Phone: 408-744-9575
