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Cascade
Engineering Revitalizes Brand, Establishes New Commitment
to 'Shaping Ideas in Plastics'
Plastics
Leader Charts Course for Sustained Excellence in
Multiple Industries
|
GRAND
RAPIDS, Mich., May 24 /PRNewswire/ -- Cascade Engineering
has developed trash bins with tracking devices, researched
animal-proof plastic waste containers, and utilized
nanotechnology to mold parts for automotive seating
and furniture components. This spirit of innovation
is at the heart of a new brand revitalization program
encompassing all aspects of Cascade Engineering's operations.
The Grand Rapids, Mich.-based company is working to
translate its 30 years of industry leadership into a
new market identity, including a refreshed logo, new
corporate website and updated marketing information.
The Company said the brand revitalization program was
established to provide a cleaner, more understandable
definition of products and services to customers.
Founded in 1973 by Fred Keller, chairman and CEO, Cascade
Engineering is a world leader in engineering plastics
systems and components, and serves a variety of industries,
including automotive, industrial and solid waste.
"We're taking the sustainable business practices
and outstanding reputation Cascade Engineering has built
over the past 30 years and communicating that message
more clearly to our customers and to the public,"
said John Kowalski, marketing communications manager.
"We have a history of shaping innovation in plastics,
solving customer problems, and delivering industry-leading
solutions. Our brand revitalization pays tribute to
that history and points to a bright future."
The Company has streamlined their solutions groups into
three main categories -- Solid Waste Solutions, Industrial
Solutions and Automotive Solutions. These groups address
the broad capabilities of Cascade Engineering and provide
a clearer division for customers.
Cascade Engineering also said it has renewed its commitment
to social and environmental responsibility, emphasizing
new research, ideas and solutions for customers, employees
and the community as keys to long-term success.
As a part of the new brand introduction, Cascade Engineering
has launched a new corporate website (http://www.cascadeng.com/
) and introduced updated sales and marketing materials,
a corporate solutions group overview brochure, and a
restructured sales force to better identify and serve
customer needs.
About Cascade Engineering: Cascade Engineering is shaping
ideas in plastics through the development, engineering
and manufacturing of plastics products. The Company
is a leader in engineered plastic systems and components
for the solid waste, automotive and industrial markets.
The Company also produces components for OEM customers
as well as Cascade Engineering branded products. Cascade
Engineering is also widely recognized for its sustainable
business and management practices. The Cascade Engineering
Family of Companies employs more than 1,200 people --
approximately 750 in the Grand Rapids area.
Source: Cascade Engineering
Web site: http://www.cascadeng.com/
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