Calif.--(BUSINESS WIRE)--Feb. 16, 2005--Nano-Tex, a
leading fabric innovation company providing textile
enhancements to the apparel and interior furnishings
markets, today introduced the industry's first permanent
anti-static treatment for synthetic fabrics. The company
also rolled out the market's best-performing stain repel-and-release
treatment and a moisture-wicking product custom-designed
for wrinkle-free cotton garments.
Nano-Tex designed these products to address consumer
dissatisfaction in some of the largest and fastest-growing
segments of the apparel industry:
static in garments made of polyester fleece and
other synthetic fibers;
stains that ruin children's clothes and workwear;
coatings on cotton dress shirts and pants that block
the fabric's weave and prevent moisture absorption,
leaving consumers looking crisp but feeling uncomfortable.
As with all Nano-Tex products, these treatments
were designed utilizing nanotechnology, which allows
the enhancements to deliver superior performance
characteristics without compromising the look, feel
or comfort of the fabric.
Static is the first permanent anti-static treatment
for synthetic fabrics. When applied to polyester,
this treatment reduces static cling and repels statically-attractive
substances -- such as dog hair, lint and dust -- to
improve the overall appearance and comfort of garments.
reducing the build-up of electrical charges on fabric,
this new technology also helps eliminate static shocks.
Resists Static can be applied to fleece, activewear,
uniforms, suit linings and slacks, in addition to
other garments. Fleece apparel, a $3 billion market,
is one of the fastest-growing retail apparel categories.
(Source: Wearables Business)
& Releases Stains delivers the market's highest
level of stain release capabilities combined with
stain repellency. Repels and Releases Stains is optimized
for cotton and poly/cotton fabric to remove stains
such as ketchup, mustard, mayonnaise, grass and oil.
treatment is ideal for children's garments, workwear
and uniforms, where clothing can be ruined by ground-in
stains that previously were difficult or impossible
to remove. The U.S. market for children's apparel
alone is $28 billion. (Source: Textile Consumer Newsletter
-- Cotton, Inc.)
Comfort. A new extension of the Coolest Comfort family
of enhancements now brings Nano-Tex's patented moisture
wicking technology to wrinkle-free cotton garments
and resin-treated knits. This new extension was specifically
optimized for cotton garments that are coated with
resins which block moisture absorption. The enhancement
keeps consumers dry and comfortable by pulling moisture
away from the body as fast as non-treated cotton and
at least ten times faster than most wrinkle-free cotton
fabrics available today.
November 2004, the Wall Street Journal listed clothing
with wrinkle-free and anti stain properties as one
of the top apparel trends for 2005. The market for
wrinkle-resistant clothing continues to grow; 46 percent
of men's cotton slacks in the United States offer
wrinkle-resistant features. (Source: Textile Consumer
Newsletter -- Cotton, Inc.)
eliminating some of the most frustrating experiences
consumers face in everyday apparel, from business
attire to casual kids wear," said Renee Hultin,
president of the Americas for Nano-Tex. "For
example, consumers love fleece but hate the static
cling and shocks that come with it. Our new treatments
enhance the appearance, comfort, versatility -- and
ultimately the length of use -- of clothing consumers
use most often in everyday life."
is the first company to bring nanotechnology to the
textile industry. The company's patented technology
is more efficiently designed to deliver greater durability
and superior performance without compromising the
feel or comfort of the fabric.
addition to the new and enhanced products announced
today, the company also offers the following fabric
Spills -- Spill resistant fabric enhancement for many
types of fibers (cotton, polyester, wool, silk, rayon)
that repels liquids ranging from coffee and red wine
to chocolate syrup and salad dressings while allowing
the fabric to breathe.
Coolest Comfort -- Quick-acting moisture wicking enhancement
for polyester and nylon fabrics which pulls perspiration
away from the body to keep the body cooler, dryer
and more comfortable.
is headquartered in Emeryville, Calif., with operations
in Greensboro, NC; Milan; Istanbul; New Delhi; Hong
Kong; and Osaka and Seoul. Nano-Tex develops and markets
a family of nanotechnology-based textile treatments
that dramatically improve the performance of everyday
fabrics. To date, more than 80 textile mills worldwide
are utilizing Nano-Tex treatments in products sold
by more than 100 leading apparel and interior furnishings
brands, including Gap, Old Navy, Lee, Nike, Champion,
Levi and Simmons. Products with Nano-Tex enhancements
are sold throughout North America, Asia and Europe.
Matt Hurwitz, 415-928-9600 ext. 207