| EMERYVILLE,
Calif.--(BUSINESS WIRE)--March 23, 2005--In today's
tough job market, college graduates are competing for
employment not just with their peers, but also with
more seasoned, unemployed professionals desperate to
reenter the workforce. In recruiters' eyes, dressing
for success matters.
A recent poll conducted with members of San Francisco
(SF) Recruiters, the largest online network of recruiters
in the SF Bay Area, found that every year, young men
commit major wardrobe faux pas while trying to make
a good first impression during interviews.
Not
every guy is as careless as the candidate in Georgia
who drove to his interview on a motorcycle, and then
proceeded to change his clothes in the parking lot
-- in full view of the human resources vice president's
office. However, no one wants to be the guy remembered
most for committing one of the following fashion fiascos,
as reported by members of SF Recruiters:
--
Label Larry: forgetting to remove the label sewn
onto the sleeve of a suit jacket or the price tag
on a brand-new interview suit
--
Slacker Steve: wearing pants without a belt or allowing
pants to fall below the waist
--
Messy Marvin: donning shirts, neckties and trousers
with noticeable spills or stains
--
Foot Fault Freddy: wearing flip flops, gym socks
with dress shoes, gym shoes, or no socks at all
with dress pants
--
Over Dressed Owen: showing up in a three-piece suit
in an informal work environment
Help
is on the Way
While
there is no one solution to these unflattering and
unfortunate labels, a big step in the right direction
is choosing clothing from the new category of performance
apparel -- pants, shirts, ties, blazers and suits
enhanced with treatments to make them resist spills,
repel stains and wick moisture away from the body,
keeping the wearer clean, dry and comfortable all
day.
In
November 2004, The Wall Street Journal reported that
performance apparel will be one of 2005's top ten
fashion trends, particularly for menswear. Young men
entering the workforce have found that performance
apparel helps them feel more confident because they
know they'll maintain a professional look, despite
the occasional spill or tense interview situation.
Joey
Coleman will graduate from Columbia University in
June and is now in the process of looking for a job.
Included in Joey's wardrobe are several pieces of
enhanced clothing made with Nano-Tex's Resists Spills
treatment.
"Once
I dropped a bagel on my lap on the way to a meeting
concerning a research position I'd been working to
secure. The spill-proof Gap pants I was wearing allowed
me to wipe off the food and then forget about it,"
said Joey. "When I get shirts or ties, it's my
first choice. If I present myself as a well-dressed
professional, then more often than not I feel like
one too. The spill resistant clothes look like any
other dress clothes, feel soft and comfortable, and
allow me to go through the day with a clearer mind."
Nano-Tex,
a leading fabric innovation company, was first to
utilize nanotechnology to create clothing performance
enhancements such as spill repellency and moisture
management. The company's nano-sized enhancements
deliver superior performance characteristics without
compromising the comfort, look or feel of the fabric.
Nano-Tex
enhancements are now available in casual and work
attire at many popular retailers, from Nordstrom and
Brooks Brothers to Gap and Eddie Bauer.
About
Nano-Tex
Nano-Tex
is headquartered in Emeryville, Calif., with operations
in Greensboro, NC; Milan; Istanbul; New Delhi; Hong
Kong; and Osaka and Seoul. Nano-Tex develops and markets
a family of nanotechnology-based textile treatments
that dramatically improve the performance of everyday
fabrics. To date, more than 80 textile mills worldwide
are utilizing Nano-Tex treatments in products sold
by more than 100 leading apparel and interior furnishings
brands, including Gap, Old Navy, Lee, Nike, Champion,
Levi and Simmons. Products with Nano-Tex enhancements
are sold throughout North America, Asia and Europe.
www.nano-tex.com
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